Your privacy is of paramount importance and we outline below how we will treat and respect your personal information and the steps we take to keep it secure.
The data controller responsible in respect of information collected is MuchLoved Charitable Trust. If you have any questions, or want to check, change or update your details at any time please contact our team:
By Post: MuchLoved Charitable Trust, 7 Hill Avenue, Amersham, Buckinghamshire, HP6 5BD
By Phone: 01494 722 818
By Email: email@example.com
Who we are
We are the UK’s leading online tribute and memorial service. We are a registered UK charity and we work in partnership with charities and funeral organisations to provide our pioneering online memorial service. We offer a free of charge tribute service and an in-memoriam donation facility to assist all bereaved people in remembering loved ones and fundraising in their memory.
Our registered charity number is 1118590
What information do we collect?
When you use our service to create a tribute, post content, make a donation or add an event, we will need to collect personal information about you. Personal information is information that can be used to identify you such as name or address.
We may collect and use the following kinds of personal information: name, email address, postal address, telephone number, mobile telephone number. If you make a donation then we will need to ask whether you are a UK taxpayer so that we can reclaim Gift Aid for your donation. We may also collect personal information if you purchase additional products or services from us.
If you use your credit or debit card to make a donation or pay for additional services we will need to share your data with a third party to enable this processing. We will ensure that this is done securely and in accordance with the Payment Card Industry Data Security Standard and we do not store your payment card details.
How do we use this information?
We will use the information that you provide:
- to provide you with the services, products or information you have requested;
- to process any donation(s) we may receive from you;
- to identify visitors and contributors to our websites so we can provide a more personalised experience when you use our service;
- for administration purposes, e.g. we may contact you about a donation you have made;
- for internal record keeping, such as the management of feedback or complaints;
- to analyse and improve the services we offer;
- to block disruptive use of our website, record website traffic or report offensive or defamatory content;
- where it is required or authorised by law.
Sharing your Information with Administrators – Tribute Service
Each tribute that is created has an administrator called the Tribute Guardian. This is the person (or people) that have agreed to oversee a tribute, including its appearance and privacy settings. Where tributes have been created by a Partner organisation or are fundraising for a charity, they will have additional Partner Guardians to help manage the tribute and any donations.
Where tributes have a Donations Contact, the Donations Contact’s details are shared with the recipient charity so that they can thank them for the fundraising and acknowledge the total amount raised.
Anyone who wishes to contribute to a tribute by uploading messages, stories, pictures, music, video or tribute events will be registered on the service the first time that they choose to do this. Their name and contact details will be shared with the Tribute Administrator(s) so that they can review their contribution and thank or contact them about it.
Tribute donors can donate anonymously if they choose, otherwise their name and contact details will be shared with the Tribute Administrators(s) so that they can be thanked for donating.
Sharing your Information with Administrators – Dedications Service
Each Dedication Page that is created has an administrator who manage the the messages, images and donations added as dedications to page. They are also responsible for the appearance and availability of the page.
Anyone who wishes to create a dedication by uploading a message, picture and making a donation will be asked to enter a name and email address. Dedication donors can donate anonymously if they choose, otherwise their name and contact details will be shared with the Administrator(s) so that they can review their contribution and thank or contact them about it.
Sharing your Information with Third Parties
We will not sell or swap your information with any third party.
In addition to the above, we may use or disclose your personal information in order to deal with enquiries made by or about you in connection with any legal proceedings or prospective legal proceedings or as required by law or to establish, exercise or defend our legal rights.
Private Access – Tribute Service
Where a tribute is fundraising for a charity the tribute may be displayed and/or accessed via the website of that charity. Tribute Administrators can change a tribute to ‘Private’ if they do not wish the tribute to be available in this way but should be aware this will impact the ability of people to access the tribute.
Your data and consent to marketing
If you create a tribute or event that is fundraising for a chosen charity, add a dedication to a page or make a donation via the service, then as part of this process we may ask for your consent for the recipient charity to contact you for marketing purposes. The charity will describe what your consent is being sought for and allow channel specific consent to be provided (such as e-mail, telephone, text and/or post). If subsequently you change your mind and no longer want to be contacted by them, you can request them to update your contact preferences accordingly.
Cookies and online privacy
Most browsers provide you with options to reject third party cookies if you wish; choosing this option will have an impact upon the usability of our website service.
If you are under the age of 18 you must have the consent of a parent or guardian in order to use this service and before giving us your personal information.
Protecting your Data
Protecting your personal information is of paramount importance to us. To keep your data protected and safe we have put in place suitable technical and organisational precautions to ensure that your information is secure including the use of secure servers and data encryption.
We will keep your information for as long as required to enable us to operate our tribute services but we will not keep your information for any longer than is necessary. We will take into consideration our legal obligations when determining how long we should retain your information including rules around the collection of Gift Aid. When we no longer need to retain your information we will ensure it is securely disposed of.
You have the right to:
- request a copy of the information we hold about you;
- update or amend the information we hold about you if it is wrong;
- change your communication preferences at any time;
- ask us to remove your personal information from our records;
- object to the processing of your information for marketing purposes; or
- raise a concern or complaint about the way in which your information is being used.
If you wish to find out more about these rights or obtain a copy of the information we hold about you, please contact us at: firstname.lastname@example.org.
For more information about your rights go to the website of the Information Commissioner’s Office at ico.org.uk.
International data transfers
Information that we collect may be stored and transferred between any of the countries where we operate in order to enable us to use the information in accordance with this policy. Any personal information that you submit for publication on the website will be published on the internet and may be available around the world.
We may, on occasion, need to use the services of a supplier outside the European Economic Area (EEA), however we will ensure that your information is held in compliance with the European data protection regulations.
Links to third party websites
Privacy Notice v3.4
Last updated date: 16th June 2019