MuchLoved

Jonathan Davies

Founder

Jonathan studied Geography at Cambridge University where he was President of Fitzwilliam College undergraduate association and qualified as a Chartered Accountant. Following the untimely death of his brother in 1995 and his mother in 1998, Jonathan founded MuchLoved to help others with their grief. He remains passionate about the service and always devotes time and energy to shape its development as it continues to grow.

Andrew Daniels

Founder

Andrew loves invention and was responsible for the initial transition of an idea onto paper and then through to code. It is his championing of the MuchLoved ideals and his attention to detail which has ensured that the MuchLoved service has received such amazing feedback from users over the years. Andrew continues to support our technical team and help forge our long-term vision.

Neil Davis

Chief Executive Officer

Neil joined MuchLoved in April 2024. His background includes over 20 years’ experience leading digital agencies who have helped charities and other businesses increase their impact through digital technologies, with a particular focus on creating exceptional user experiences.

Catherine Betley

Head of Charity 

Catherine has been with MuchLoved since 2013, providing expert guidance on bereavement and grief. Now Head of Charity, she leads our charitable work, driving our innovation in remembrance and supporting the growth of bereavement services across the UK.

Maggie Dwyer

Head of Creative

Maggie previously worked as Creative Head of Design and Development at the BBC before joining us in 2009. She has responsibility for the creative vision and brand direction across the MuchLoved platform.

Clare Holt

Head of Product

Clare joined us in 2012 having previously worked at Accenture helping clients develop and implement new business models and products. She works with our partners to assist in developing their use of the MuchLoved platform in memory of loved ones.

Jutta Kamp

Head of Engagement

Jutta joined MuchLoved in 2023 with 15+ years’ marketing experience in high-growth tech organisations. She leads MuchLoved’s initiatives to engage our community of partners and users.

V Kumar

Head of Technical

Kumar joined in 2022, bringing his experience in tech, automation and transformation from various industries – financial services, airline, logistics and retail. He is now responsible for enhancing MuchLoved’s technology and security.

Sherwin Rice

Head of Platform

Sherwin is responsible for the architecture and ongoing development of MuchLoved. He has been involved with MuchLoved since its early days and helped grow the platform into what it is today.

Sarah Serkis

Head of Service Delivery 

Sarah manages the MuchLoved support team and aims to give all our users the best customer service possible, ensuring that your phone calls and emails are always answered and dealt with in a helpful and friendly way.

Sally Swann

Head of Partnerships

Sally has been an instrumental part of the MuchLoved team for 17 years, helping to build and shape MuchLoved to become the UK’s leading tribute fund platform.