MuchLoved

Amreen Azhar

Technical Support

Amreen has been part of the team since August 2019 and is responsible for testing the MuchLoved system to ensure there are no problems, as well as being on hand to help with everything from widgets to page creation. Amreen says her favourite part of her job is being able to help others and learning something new every day.

Richard Baker

Account Manager

Richard worked for over 12 years in a large multinational utilities group, before deciding the time was right to move into the charity sector. Richard is leading our partnership push with funeral directors and is busy delivering both presentations and training as more and more funeral organisations opt to offer their clients a tribute site as part of their service.

Andrew Daniels

Founder

Andrew loves invention and was responsible for the initial transition of an idea onto paper and then through to code. It is his championing of the MuchLoved ideals and his attention to detail which has ensured that the MuchLoved service has received such amazing feedback from users over the years. Andrew continues to support our technical team and help forge our long-term vision.

Jonathan Davies

Founder / Chair

Jonathan studied Geography at Cambridge University where he was President of Fitzwilliam College undergraduate association and qualified as a Chartered Accountant. Following the untimely death of his brother in 1995 and his mother in 1998, Jon founded MuchLoved to help others with their grief. He remains passionate about the service and always devotes time and energy to shape its development as it continues to grow.

Neil Davis

Chief Executive Officer

Neil joined MuchLoved in April 2024. His background includes over 20 years’ experience leading digital agencies who have helped charities and other businesses increase their impact through digital technologies, with a particular focus on creating exceptional user experiences. He is a keen traveller and water lover, with a passion for sailing and scuba diving, and is also likely to be found at an ice rink supporting his two boys’ hockey teams.

Sumapriya Dodda

Developer

Suma is a software developer with over 12 years of experience in .NET technologies, working with different clients and industries. She joined MuchLoved in April 2023 to work on developing our website. Outside of work, Suma loves playing Badminton and exploring the world.

Paul Dunn (Diablo Design)

Design Support

Supporting us since launch, design and web specialists Diablo, run by Paul Dunn, were crucial in setting the tone-of-voice of MuchLoved and continues to provide website design support and assistance which is fundamental to maintaining the beautiful and sensitive look and feel of the service.

Maggie Dwyer

Head of Creative

Maggie previously worked as Creative Head of Design and Development at the BBC before joining us in 2009. She has responsibility for the creative vision and brand direction across the MuchLoved platform.

Ali Haines

Support Team & Engagement Officer

Ali joined our Support team in 2021. After a career in communications, she now enjoys writing articles and website content to help more people learn about MuchLoved. Outside of work, Ali enjoys cooking for friends and exercising outdoors, even in the rain.

Clare Holt

Head of Technical

Clare joined in 2012 and previously worked at Accenture helping clients develop and implement new business models and products. We are delighted to have Clare now using these skills to work with our partner charities to assist in developing their use of the MuchLoved platform in memory of loved ones.

Jutta Kamp

Head of Engagement

Jutta joined MuchLoved in 2023 with 15+ years’ marketing experience in high-growth tech organisations. She leads MuchLoved’s initiatives to engage our community of partners and users. Outside of work, Jutta loves running with her pointer dogs and getting creative with textile arts.

V Kumar

Technical Manager

Kumar joined in 2022, bringing his experience in tech, automation and transformation from various industries – financial services, airline, logistics and retail. He is now responsible for enhancing MuchLoved’s technology and security. When not at work, Kumar can be found trekking or jogging in nearby woods and greens.

Swetha Kandakatla

Salesforce Developer

Swetha is an expert in Salesforce Flows and Apex, and she is passionate about automation. Her great knowledge of Salesforce is invaluable at MuchLoved, and she enjoys sharing this with the team. Swetha likes sports, especially playing badminton, and loves to travel.

Vicky Musah

Marketing Assistant

Vicky coordinates our marketing activities and events, and she’s also part of our Support team. When not at MuchLoved, Vicky is a Beauty Therapist and she hopes to create “a wonderful oasis of calm in the middle of the day” for anyone she encounters. In her spare time, Vicky indulges her passion for F1.

Rebecca Noble

Communications Manager

Rebecca (Bex) looks after MuchLoved’s social media, email and marketing. Bex joined MuchLoved in 2020, having worked as a charity fundraiser for charities including The Royal British Legion and the Epilepsy Society, before moving into marketing.

Jackie Parnell

Account Manager

With her background of working in the Charity Sector, Jackie looks after our Charity Partners. She loves nothing more than helping Charities make their Tribute Scheme a success and seeing their passion in creating dedication pages to help their cause.

Sherwin Rice

Head of Platform

Sherwin is responsible for the architecture and ongoing development of MuchLoved. He has been involved with MuchLoved since its early days and helped grow the platform into what it is today. When not working, you will likely find him mountain biking around the hills of the West Country.

Jane Russell

Account Manager

Jane is originally from Australia and has a background in live TV Production as well as ten years’ experience in the world of promotional merchandising. Equipped with this she is ready to support all partners in the promotion and marketing of their In Memory fundraising schemes.

Sarah Serkis

Head of Service Delivery

Sarah manages the MuchLoved Support Team and aims to give all our users the best customer service possible, ensuring that your phone calls and emails are always answered and dealt with in a helpful and friendly way. Away from work, Sarah will usually be found on a dog walk or out for lunch.

Sally Swann

Head of Partnerships

Sally has been an instrumental part of the MuchLoved team for 17 years, helping to build and shape MuchLoved to become the UK’s leading tribute fund platform. When not at work Sally can be found with her head in a vegetarian cookery book, on the beach or exploring the South Downs.

Jane Van Der Zwart

Support Team & Office Administrator

Jane has worked in the MuchLoved Support team since 2018. She enjoys helping bereaved people by giving them a helping hand in times of sadness. In her spare time, Jane can be found walking her dog in the local area around Amersham, and she loves film and theatre, especially musicals.

Kate Walker

Training Lead

Kate joined us in May 2020, after a career in software development and support. Kate looks after Funeral Director Websites and also helps with training and API integrations. When not at MuchLoved, Kate enjoys eating chocolate and jumping into any available outdoor body of water whatever the weather.

Catherine Watson

Account Manager

Catherine helps liaise with many of our funeral and charity partners, always bringing a happy face and an unstoppable positive mental attitude to the office. When not at work supporting our partners, you will often find Catherine down at the hockey club or tending to her flock of sheep.